Wednesday, December 22, 2004

Sex Sells Wine?

There's been much mention in the wine blogosphere of wine marketing finally taking steps to shed its old school and stuffy persona. Some in the establishment are slowly moving towards edgier campaigns and imagery that appeals to Gen X.

And along comes Hip CHICKS do WINE to kick them in the ass. These ladies are "making fun wine and wine fun at their urban winery is Southeast Portland, Oregon." Proprietors Laurie Lewis (a.k.a­ Wine Goddess) and Renee Neely (a.k.a. Wine Maven) are putting out some very racy - and we're not talking about the acidity - wines. Check out the labels from Bad Girl Blanc, Riot Girl Rose and Drop Dead Red.

Can't speak for the quality of the wines (yet), but based on the marketing effort I will certainly give 'em a shot.